The textiles firm founded by Daniele Fiesoli in 1990 is
a creative, dynamic, reliable and strictly Made in Italy
reality which was born from his experience as agent and business
consultant in the clothing industry and thanks to his ability to
interpret new market trends.
The background of the Woolgroup plan by Daniele Fiesoli
is the fashion world in Florence, the heart of Tuscany's
textile district where knitwear is a natural factor and style
a genetic one.
Over the years, Daniele Fiesoli created new synergies founded on
creativity and expertise, surrounding himself with talent working
to find ideas and materials and to reach service quality.
Starting from the very beginning, the objective of the Wool&Co
trademark was to offer an excellent basic product, a perfect
mix of versatility, quality of the yarns, wearability and accessible
By the end of the decade the market witnessed a turning point with
the need for a markedly strong Italian Style trademark; that's when
Wool&Co Plus was born, later replaced by Daniele Fiesoli
Italia,whose distinctive style is based on the experimentation
of design and materials.